Ecologi, helping us deliver our positive environmental impact

We have partnered with Ecologi to plant two trees per pair of BaseJox shorts sold, and to use their outstanding platform to support further projects across the world which are having a positive real, measurable, and lasting impact on the environment, the climate, and the future of our planet.

Planting trees is a powerful and effective way to help restore our natural environment, as they play a crucial role in carbon sequestration, absorbing carbon dioxide from the atmosphere and mitigating climate change. Additionally, trees provide habitat for various animal species, contributing to biodiversity and ecological balance. Their root systems help prevent soil erosion and maintain soil health by promoting nutrient retention. Moreover, trees improve air quality by filtering pollutants and producing oxygen.

‘Everyone’s doing that, it’s just a marketing gimmick!’ we’ve heard people say. Well we disagree. Companies like Ecologi have established themselves the world over as engineers of a greener and healthier future, and they plant trees in targeted areas where they will have maximum and long lasting impact, and a genuinely transformative effect on the health of our planet. We love to cycle across this beautiful world so we have a duty to protect it.

Ultimately, the act of planting trees fosters a healthier, more sustainable planet for future generations.